How do we stop doing it for the money? by Focuswise | Feb 25, 2019 | Focus Break | 2 comments How do we stop doing it for the money? by Curt Steinhorst | Focus Break https://focuswise.com/wp-content/uploads/2019/02/c-2018.11.12-FB-Simone-Weil.mp3 ← Responsive vs Responsible Want to be smarter? Read less. → 2 Comments Lee Solomon on 2019-02-26 at 13:14 • Drive a culture of change in our leadership & employees to view this experience through the eyes of our customers. • Focus on the emotions our customer experience at each step (touchpoint) of their journey through our restaurants. • Recognize our customer personas – different customers have different experiences o (adults, kids, locals, destination, loyalty, internal -employees) • Anticipate & plan for ‘friction’ in their experience at each touchpoint o Where a customer interacts with us and our brand, what can go wrong? what can we do to heighten the experience? • Define the moments of truth that have a larger impact on their experience o those critical moments that can cause a customers experience to change +/- • Deliver on our brand promise of: o “In everything we do from the little things to the big and different we are always deliciously unexpected”. Greg Arp on 2019-03-05 at 08:11 * Educators, obviously, do not do it for the money but, can lose sight of the student (product) as they reach for standardized test scores. *The culture of distraction in the classroom is mind boggling and the expectations for students, teachers and administrators is unattainable. This expectation causes undue stress that burns out everyone involved. *Administrators in the schools can lose sight of the teaching and the day to day struggle of assisting constantly distracted students, when their expectations are continually centered around achieving a particular score on state standardized tests.