The FocusFit Challenge

Attention is the most expensive unmanaged resource on the org chart.

FocusFit is the system that reclaims it.

A physical, team-based training curriculum that shifts focus from a personal willpower problem to a shared, manageable asset.

The complete FocusFit Challenge kit — box, color-coded card decks, journal and guidebook
The Problem

You can't solve an attention problem with a time-management tool.

Companies track time, money, and headcount down to the decimal. But attention—the input that determines whether any of those resources actually produce value—is left unmetered. It gets spent by reflex.

A recurring 45-minute meeting that should have been a short email pulls ten people out of deep work, and the cost never lands on a ledger. Nobody decided attention was free; they just never adopted a framework to manage it.

See how it works →
ResourceOn the books
TimeTracked to the minute
MoneyTracked to the cent
HeadcountTracked to the head
AttentionUnmetered
Every resource on the chart has an owner and a number. Attention has neither—and it is the one that decides whether the rest produce anything.
How it works

Four focus habits practiced as a team.

Most productivity tools treat the symptoms of distraction. FocusFit helps a team diagnose where attention breaks, practice small behavior changes together, and turn focus into a shared standard without adding another app to the pile.  

01DiagnoseFind where focus is breaking down
02PracticeBuild one small behavior at a time
03DebriefTurn focus into a shared standard
ROUND 01
FIND    CLARITY
Knowing what matters when, where, and most of all.
PRACTICAL TEAM EXERCISES
ROUND 02
EXPAND CAPACITY
The time, tools, and energy to do hard work well without burning out.
PRACTICAL TEAM EXERCISES
ROUND 03
CULTIVATE CURIOSITY
Finding the interesting part, so your focus has something to follow.
PRACTICAL TEAM EXERCISES
04 · GROUP WORK

 BUILD COMMUNITY

A team that agrees on what deserves attention and defends it for each other.

The first three factors are the curriculum. Community is the delivery method—the piece every other focus tool leaves out. Run as a cohort, the team's ongoing discussions build it organically, and social momentum takes over right where individual willpower drops off.

A team gathered together
Component 04 · The Kit

What comes with the Challenge

You can't build focus with another app. The Challenge is deliberately physical, pulling your attention out of the digital chaos and anchoring the practice right on your desk.

Deliberately physical

Analog by Design

Every piece of the kit is a tangible reminder to stay on track. Even the packaging itself is designed to serve as a vault to hide your phone while you work.

The boxA vault for your phone
The DeckA stand that keeps today’s practice in your line of sight.
The journalA space to think, reflect, and process without a blinking cursor.
StickersLabel the distractions as they hit
The signA “Do Not Disturb” door hanger that protects the room, not just the calendar.
What it does

What the Challenge does for teams

Gain clarity through prioritization

When people have a clear understanding of what should and shouldn't have their attention, they're better equipped to connect to the big picture and be efficient in their work. Competing priorities stop pulling in every direction at once.

Build curiosity and creativity to drive engagement

As humans, we have an innate drive to explore, grow, and learn. Encouraging curiosity and creativity at work satisfies that drive while increasing engagement, satisfaction, and the pursuit of personal ambitions.

Increase capacity for meaningful work

Better work rhythms and habits raise capacity for meaningful work while reducing the demands of less critical tasks. People can put their energy and attention on what matters most, which builds a greater sense of purpose and motivation.

Ask about the FocusFit Challenge
What people say

Trusted by teams under real pressure

"The FocusFit Challenge gave us incredible insights and tools. There has never been a more critical time to master our focus and attention."

Jordan Rogers · Project Lead, Nike

"The FocusFit Challenge offered us hands-on skills that became habits, increasing focus and concentration and strengthening the resiliency of our employees and company."

Chad Moller · CEO, FCCS
Good questions

FAQs

Is there an app or digital version?

No, and on purpose. In early testing, the analog format made the program feel energizing instead of one more thing to do for work. So we leaned into that and kept it off-screen.

How long is the challenge?

It's designed to be completed in six weeks, but it can flex to your schedule and be done in as few as four.

How much does it cost?

Pricing depends on your team's size and how you run the program. Contact us and we'll put together a quote that fits.

How many people can do the program at once?

The team challenge works for any size group. We have run the program for entire organizations as well as 5-person teams. 

Can this work for classrooms or smaller teams?

Yes. The program can be adapted for teams, classrooms, leadership groups, and smaller cohorts.

Can I pair it with a keynote or workshop?

Yes. The Challenge is customizable, and it pairs naturally with a keynote or workshop. Contact us to design a program that fits your team's schedule and goals.

Bring it to your team

Ready to win the game of attention?

Built to run across a team, classroom, or organization. Tell us about your group and we'll help you bring it in.