Selling in Today’s Noisy World

How to Capture and Keep Attention in the Age of Distraction (for sales professionals)

Today's buyer is harder to reach than ever, and even harder to keep. The rules have changed. To effectively reach them, sales professionals must radically alter their strategies to cut through increasing noise, distractions, and uncertainty. The volume of messages coming at all of us requires intentionality in the communication format, channel, length, and timing. It has never been more important to communicate clearly, concisely, and persuasively.

In "Selling in Today’s Noisy World," attention expert Curt Steinhorst will prepare you to excel in today’s complex and challenging communication environment — helping you authentically connect with today’s increasingly diverse, multi-generational, constantly connected, easily distracted audience. He introduces you to the critical lens of focus and attention, which Microsoft CEO Satya Natella calls today's scarcest resources.

A must-hear program for these times, Curt shares insights garnered from years of coaching sales teams, founders, CEOs of multibillion-dollar brands, NFL hall of famers, NBA Owners, Olympic gold medalists, TV personalities, TED Talk presenters, and Shark Tank contestants on how to capture and keep the attention of their internal and external audiences.

Key outcomes:

✔ Adapt to the varying and conflicting preferences based on generation, background, and personality.

✔ Communicate effectively in ways that capture attention, sustain engagement, and increase clarity.

✔ Discover counterintuitive communication methods that surprise, delight, and stick

✔ Avoid well-intentioned communication mistakes that decrease engagement

✔ Leverage your customer's distracted state to communicate more effectively with them

Curt Steinhorst is the author of the bestselling book, Can I Have Your Attention?, a Top 30 Global Guru, and a regular Forbes contributor.

He has spent over a decade researching inefficiencies & disengagement in the workplace. From this, Curt has developed practical, actionable methods for utilizing attention as a resource to drive strategic business value while supporting employee engagement & satisfaction.

Curt is the founder and CEO of Focuswise, a consultancy that researches and develops corporate strategies that help leaders build focused teams. He has the opportunity to implement his insights in his role as Head of People & Culture at Venus Aerospace, a deep-tech company whose spaceplane will enable one-hour global travel. Curt is responsible for Venus' commitment to innovation by forging a team that changes the world and yet still gets home for dinner — a core company value.

Curt's unique perspective and entertaining style keep him in high demand as a speaker with organizations such as AT&T, Deloitte, JPMorgan Chase, Nike, SAP, Southwest Airlines, and the US Naval Academy, to name a few.